DiscoverNegotiation Illuminators"Really Understanding What The Customer Wants" with Martin Lang
"Really Understanding What The Customer Wants" with Martin Lang

"Really Understanding What The Customer Wants" with Martin Lang

Update: 2025-01-20
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Description

In this episode, Martin Lang, an Automotive Retail Sales Expert, discusses the evolution of Negotiation in his Industry.

He emphasises the shift in customer dynamics and the importance of understanding customer needs.

The discussion also touches on gender dynamics in sales and highlights that delivering value is key to successful Negotiations.


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"Really Understanding What The Customer Wants" with Martin Lang

"Really Understanding What The Customer Wants" with Martin Lang

Amy Combrinck